Archive for November, 2008
Give Web Pages with Positive Comments About you a Boost
Find websites that contain positive comments about your sute, be they links, comments or testimonials. Link to these pages from your own site to increase the link popularity of these particular pages. The web pages with the positive comments might get more in-bound links and higher rankings, thus forcing them to leapfrog over the site with the negative comments. Granted, this is counterproductive to establishing your site as the number 1 site, but if you’re a long way off, better the devil you know.
Google search wiki allow you to create an article or comment about your own web company.If your company is regarded as important enough, you might even find a page is created as an entry in search wiki. Google search result going to similar with digg, so it can be personalized and increasingly dynamic and it’s about quality for user.
Lost in the noise
There are literally millions of new websites and web pages being added to the Internet every day. Google is trying to keep up, but likes us to flag a major change or a new development. Launching a site and just expecting to be found by search engines and customers alike is just not going to work. You need to leave a trail of breadcrumbs and, better yet, set off an unmistakable fanfare to announce your arrival. Manually submit your web address to the major search engines to get the ball rolling. Or, if you’re feeling lazy, type ‘Add URL‘ into Google and you’ll see the link you need. Google offers a whole host of Webmaster tools which are worth investigating, but for now fill in the blanks and submit. Expect a visit from the Googlebot within about three weeks. Not as slick as the Google web address, and you have to register with Yahoo! to utilise the page, but it’s worth it and recommended. If you fancy jump-starting your appreance on any other search engine just search for ’submit URL’ on your search engine of choice. Be sure that you only submit yourself once in any given month as the search engines see repeated listing requests as spam, so check wheter your developer has done it first. Have one member of staff responsible for submitting to all the egines.
Just Flick the Switch ?
As an independent dot com prenuer i meet a lot of companies with websites. Primarily they all want the same thing good exposure on Google. But there is no magic switch, there is no instant cure; becoming good bedfellows with Google takes time, you want instant gratification and Google’s more interested in pursuing a long-term relationship with you. This may go againts everything else we see, hear and feel about the web (overnight success stories, sites plucked from obscurity, servers crashing under the weight of so much traffic…) but that’s the deal. Commit seriously to Google and it will commit right back, and when that relationship is forged, it’s not just strong, it’s really strong
