Unavailable After
At the time of writing, the word on Google grapevine was buzzing around the introduction of a new metatag for web-business owners to employ when they may want to flag the fact that they have time sensitive pages – for example Christmas offers, month specific content or promotional information about an event. The basic idea is that if you have a page on your website that has an expire date, you don’t really want that page to be indexed after that date, and therefore being returned to Google searchers months after the content is no longer relevant. After all there’s no point teasing customers with a potential 20% saving on all purchases in December if it’s now June and the promotion has ended! Some web owners would arque it’s still better for an out of date page to be indexed and available to potential customers than not, but i don’t think that pulling customers in on the promise of a discount that is no longer available, or an event that has been and gone is going to win you any friends at all.
So you’ve read everything above, are you now armed and dangerous? Sort of, but as you’ve noticed yourself over the past few years, the web is a constantly changing phenomenon. Just look above to see the release of a new metatag that was previously unheard of. This will keep happening. The Solution? Get involved and sign up to search engine blogs and emails to stay ahead of the game.
08 Dec 2008, 1:01 pm
Palapple Blog | SEO Solutions for your Business…
Thanks for sharing. Search engine optimization is indeed one of the most crucial areas in Internet marketing, it is a perfect bridge between technology and business….