Talk about the Long Tail Keywords
About the long tail keywords, here is an interesting story about it. You may check it here. According to this article and my experience, a long tail keyword can be called as phrase or sentence in short, which usually contains 4 or even more words. People always think that the hot keywords is much better than a long one. OK, then let me give you some example:
The subject of your site is “Door”, then how can your site be list in top 10 of Google Search result? Then you have to add some word to enlarge the change, something like “Security Door”. But after the research, you found that it is still impossible for you to be in top 10 list, then you have to change it into “California Security Door”, and maybe even more.
Each time you add one more word, that means your target is clearer. This will not involve you into unimaginable keywords competitions. Grow from the long tail, make yourself stronger and fight for the shorter keywords step by step.
And here is another example I have ever experienced:
I am working for EASEUS Company. About half a year ago, EASEUS Partition Manager is a new software to its field. We can not win other powerful competitors, like Partition Magic, Acronis and Paragon. At that time, we give up “Partition Tool” and “Partition Software” or some keywords like that, and turned into long tail keywords. We do all attention on the long tail keywords, like “Partition magic alternative”, “partition magic server”, etc. And we reached No.1 fast, during these 6 months(the economic crisis was threatening the whole world), the benefits for this software increased 8 times, and it is still increasing now.
The long tail keywords are the best friend for a small site, once you mastered most long tail keywords, then you have the right to challenge the short and hot keywords. Remember one thing, the short and hot keywords may send you little benefit. Look at me, partition software for personal use is only $31, and most of users would like to use the freeware, but the partition software for server can bring us $149, so “partition software” can not bring more benefits than “server partition software”. To maximum your benefits, you don’t need the short keywords, the long tail is waiting for your call.
