Impressions or Clicks ? Which is Better for you in Facebook Advertising ?
Recently, i try to be an advertiser to level up my blogging area, my main focus on Facebook, because with facebook your ads will be targeted and so yours goal will be completed. Last month ago i bought a book from Amazon which entittled “Facebook Marketing: An Hour a Day” written by Chris Treadaway and Mari Smith, i read page by page and found some interesting reading. The part of book that i enjoy to read is “Learn the Basics of Facebook Advertising” this is a complete guidance for a noobs like me on Facebook Advertising, and then i’m stuck with the part to decide what type advertising should i choose, and then i found the answer, here is i quoted from the books.
“Are you having trouble deciding between impression-based advertising and click-through advertising? The answer lies in what you’re trying to achieve.”
Impression-based advertising guarantees you a certain number of impressions, or placements on the screen. When you bid 50 cents for an impression-based advertising campaign, you are agreeing to pay 50 cents for 1,000 impressions. This is known as the CPM, or cost per mil (thousand). Because you only pay for the impressions, any clicks you get out of the deal are free.
Click-through advertising guarantees that the only time you pay for advertising is when a user clicks your ad. So, if you bid 50 cents per click, your 50 cents is spent the first time someone clicks your ad-regardless of whether it is the first impression for your ad or the millionth. This is typically the best way to guarantee that a certain number of people will act upon your offer everyday.
Sometimes, you’ll find that you can get better deals on your intended type of advertising by using the other. For instance, you may want 50 clicks per day, but that will cost you 50 cents each for a total of $25 per day. You may find that you can get roughly 50 clicks per day by budgeting for only $15 in impression-based advertising. The same goes for impressions. You may want 30,000 impressions, but the cheapest way to do it may be by bidding 50 cents each for clicks. The effectiveness of your ad copy adn your experimentation will determine what is best for your particular situation if you want to save a little money by managing it closely.
