If you’ve proven the business model, your website works and you’ve got a loyal customer base, so why settle for one website? Yes, there’s a cost involved in redesigning sites, hosting fees and the setting up of new companies – but, in the grand scheme of things, considering that all of the content/products/reviews/knowledge is already collected and documented – how hard would it be to re-invent yourself as your own competitor? such as: Busby SEO Test. I know it sounds a bit daft, but think about it: you’re always going to have to share page 1 of the Google search results which somebody, so why not make it your alter ego? Here’s the deal. You’ve got a website and a product/service that works. Launch it again, only alter the pricing structure – you can go higher or lower (I would try the former first!). A new brand, a new-look site, a new SEO campaign and possibly a new Adwords campaign: in effect, two completely different websites selling similar products.
