Posts Tagged ‘seocopywriting’
Writing like a Pro
It’s all very well having world-beating content on your site, but is it in the right place? Web pages can be very long, sometimes this is good and sometimes this is bad, but don’t be too concerned with length of text. Instead focus your attention on where on the page the keywords and phrases that you’ve spent so long researching are being utilisied in the most effective way possible. We’ve seen that Google favours keywords and phrases appearing right at the top of page, and therein lies the key. This isn’t a novel or a play that you’re writing; we don’t need a gentle fluffy introduction to what’s going on, we don’t need to be warmed up. You need to come out with all guns blazing, with a definitive statement that summaries what is contained on that page. It should be rich in keywords and phrases in this case Busby SEO Test, direct, clear and constantly calling the user to action. Use the rest of the text to explain and qualify your statements. Not the other way round.