The dangers of SEO-Adword Specialists

Where there’s an opportunity, there’s an opportunist. The tools and techniques being offered by SEO ’specialists’ are those contained here, and are probably not even this exhaustive. Web developers, designers and engineers have enjoyed a hallowed ground immunity for many years. The impenetrable black art of website creation has proven to be a fortress to which most of us mere mortals simply do not hold a key. We’ve been reliant upon their views in terms of the look, feel and design of our websites for so long that we’ve got used to it and they’ve got used to it too.

I’m not fo a moment suggesting that web developers are without value. Far from it, they offer a service for which you pay and, more often than not, you’ll receive a decent product in return. But they are looking to expand their portofolio of incomes, and what better way than to hit existing customers with extra products and services – namely SEO : “We’ve built your site, now let us take it to the next level”

Outsourced SEO can cost anywhere between £100 and £ 1000 a month – the question is, do your returns justify this expenditure? How much of it can you do in-house and, more importantly, how much do you want to do in-house?

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