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Find websites that contain positive comments about your sute, be they links, comments or testimonials. Link to these pages from your own site to increase the link popularity of these particular pages. The web pages with the positive comments might get more in-bound links and higher rankings, thus forcing them to leapfrog over the site with the negative comments. Granted, this is counterproductive to establishing your site as the number 1 site, but if you’re a long way off, better the devil you know.

Google search wiki allow you to create an article or comment about your own web company.If your company is regarded as important enough, you might even find a page is created as an entry in search wiki. Google search result going to similar with digg, so it can be personalized and increasingly dynamic and it’s about quality for user.